When my sister just had to share the post on my Facebook wall that Vanity, my favorite clothing store of all time, was going bankrupt and closing all their stores, it crushed me. Not only because at that moment I noticed every piece of my outfit that day was from that store but because I have been shopping there since I entered middle school. Literally over half of my lifetime!! Majority of my closet contains clothing from Vanity, how will I survive?!?! It really is the end of an era.
Besides planning out when I need to get to my nearest store and buy all the layering tunic tanks, leggings and other essentials I could get my hands on, I remembered the early days of when I started shopping there….
When I had entered middle school in 6th grade, I was this very awkward, nerdy, insecure, chubby, girl who had no idea how to fit in or how to even be myself. What clothes I did wear were hand me downs or things I had to have my mom buy me from discount places or sales racks. I wore what I was told or what I thought would look good, not what I actually liked. I know all middle school kids are just basically that: kids. Kids aren’t supposed to have good fashion tastes but really I was so clueless with no sense what how to dress myself what so ever.
It was 7th grade that I tried to start basic in developing my wardrobe: luckily casual and layering t-shirts were a thing so one of the brands of shirts I paired with my jeans from Vanity was Sugar. Trendy at that time. While I struggled with my chunkiness overall body image, I was happy that one article of clothing was comfortable and i felt I looked good in:
Those awkward middle school years….
I remember getting a $10.00 off card in the mall for my birthday every year and I would always use them to buy a pair of Silver Jeans, since my Mom said would not spend $50.00 on a pair of jeans for me. Going over the Vanity Store in Southbridge Mall in Mason City, IA, nothing could get me more excited.
8th grade is when I really started to get my own sense of fashion and what would look good on me. At that time, black pleather pants were so in as well as rock style shirts and tanks. I had so many shirts, jeans, and THOSE pants in my closets. I also had my first part time job washing dishes so I was able to buy more of my own clothes and I didn’t have a spending limit on my jeans! Going through my old pictures made me a little sad I grew up in the time before smart phones and selfies and had to rely on disposable cameras and film developing for pictures. So many fun clothes I had but no photographic evidence. The ones I do have, who can remember this look (I didn’t only wear red! Black shirts were my jam since they were thinning):
I was big into the whole rock start girl look.
I bought my own flared Silver Jeans and remember when Doc Boots were worn with every outfit?!?!?
I’m sad this is the only picture I have of my favorite middle school shirt: a red tanks that tied up on the sides!!! The word ‘ROCK’ was on the from with studs. That was soo cool to me then. Not a good quality but like I said the days of disposable cameras….
High school I had started to thin out and loved wearing the comfy lounge look that was in:
Did you notice my shirt says ‘Ex Cheerleader’?
Love this matching flame long sleeve under a short sleeve combo
The older I got the less awkward and more comfortable I became with who I was, what I liked and how I dressed. Confidence must come with age. Looking back on all the pictures after high school, it’s so amazing seeing how clothes from my favorite store were apart of so many memories:
-My 21st birthday
-After going through a much needed breakup before my senior year of college and buying a ‘I’m going out and looking hot because I’m now single’
-My senior year of college when my green plaid zip up hoodie was EVERYTHING
-Going to a concert with friends
-Going to Vegas
-Going to Europe
-When Tyler proposed to me
-Getting a new job- all the basic layering tees and tanks became my wardrobe staple.
For me, clothes are more than just fabric you place on your back. They are art like and more of an expression or exclamation of THIS IS ME!! LOOK AT ME!! I LOVE HOW I LOOK!! I’m FUCKING FABULOUS!!!! It’s amazing how as I grown woman of 30 I still shopped in the same store that I did at age 12 and not feel like ‘I’m too old for this’.
Vanity was there as I was growing up and started to discover who I am when that concept was impossible for me to grasp. I’m so sad that it will be gone soon but on March 5th, 2017, I drove to Southbridge Mall to shop at Vanity one last time. I did it right and didn’t care about how much things were: I loaded up, tried them on and checked out. After $215.00 worth of clothes, I left satisfied but nostalgic for the past and wishing I had more of these trips to make.
I know Vanity is just a store and nothing is made to last but I’m fortunate to have had this store and how it helped growing up for me become a little more enjoyable.